Celebrating Jessica Ridgeway, the Inspiration for Lassy Project

Two years ago today, our Colorado community was rocked by the abduction and murder of a 10-year old girl who had dreams of being a cheerleader in junior high school and loved the color purple. Jessica Ridgeway was taken on her way to school and the community still grapples with the tragedy.


This nightmare for the community resulted in something positive, it sparked Lassy Project, which honors Jessica’s memory every day by building safer communities, protecting children and by combining social impact and technology.

Sarah Ridgeway, Jessica’s mother, has been a supporter of the Lassy Project since its founding and works every day as a part of the Lassy Project staff to encourage communities to utilize the free app.

“Through everything, we have had the constant support of our community. When Jessica was missing there were hundreds of people that came to our side to help with the search. There is a community of people out there that care enough to want to help in times of need, and that is why I know Lassy Project is absolutely critical to preventing future child abductions.”

Lassy Project CEO and Co-Founder John Guydon remembers wanting to do something upon hearing about Jessica’s disappearance. “I’m a father of three. I cannot imagine the helplessness that a parent feels when their child doesn’t come home and precious minutes are ticking by. I thought there has to be something that can help solve this problem – something that can give parents, friends and neighbors some control in such a helpless situation. And that’s when the Lassy Project began to come together.”

Lassy Project is a free service that gives parents and guardians the ability to notify an entire local community about their missing child in seconds. With the single push of a button, parents can mobilize a trusted group of family, friends and neighbors immediately to help with their search.

Jessica is a daily reminder of the work done by Lassy Project staff and it’s supporters. In fact, even the new Lassy Project logo was inspired by Jessica who was always dancing and singing. Sarah remembers how she would share her new cheerleading routines every time she returned home from her junior cheerleading class with the Stanley Lake High School cheerleaders.


The megaphone, used by cheerleading teams around the world, was chosen as the logo as it is also a symbol to our communities to raise their voices and become a part of the solution. By calling out to our family, friends and neighbors and rallying our loved ones to become a part of the Lassy Project, we have the power to find lost, missing and abducted children.

In honor of Jessica and the thousands of other missing children, we ask that you become a part of Lassy Project and support our efforts to protect our children and build safe communities.  Join Lassy Project today by signing up for free, expanding your village and spreading the word starting at www.LassyProject.com.

For Immediate Release – Community Challenge: Boulder, CO

FOR IMMEDIATE RELEASE : February 26, 2014
CONTACT: Holly Peterson, The Lassy Project
hp@thelassyproject.com / 817.988.6618

 The Lassy Projectlaunches Community Challenge event on March 1, 2014 in Boulder, CO to keep kids safe.

The Lassy Project is making Boulder, CO safer for our kids and equipping residents with the tools they need to prevent child abductions.

Boulder, COThe Lassy Project™, a free smartphone app that helps prevent child abductions, is launching its first ever Community Challenge event on March 1, 2014 to make Boulder, CO a safer place for kids and to give parents the peace of mind that their children can travel safely throughout the community. The Community Challenge will begin at 11:00am in the Pearl Street Mall vicinity. Hundreds of community members are expected to participate at this first event.

The Lassy Project™ is relentlessly focused on preventing child abductions. Using a patented combination of GPS, SMS, and crowd-sourcing technology, this program keeps kids safe by immediately alerting parents via text message if their child deviates from their usual routes to places like school or a friend’s house. Then, if the child is missing, the Lassy Project™ app provides parents the ability to press a button and mobilize hundreds of neighbors and community members in seconds to help.  This group of community members is called the ‘Lassy Village’. Every resident in the city of Boulder, CO is encouraged to join the Village so that they are eligible to compete in the Boulder Community Challenge event on March 1, 2014.

Before the Community Challenge takes place, the Lassy Project™ team is enrolling as many members of the Boulder area as possible into the Village – including parents, community members, first responders, and local businesses.  The goal is to grow the Village of Boulder as large as possible in anticipation of the upcoming Community Challenge event. The event will begin on Saturday, March 1st, at 11:00am in the Pearl Street Mall vicinity. During this event, the city of Boulder will be challenged to see how quickly they can find a “missing child” using the free Lassy Project™ app. Participants will race to find the “missing child” and have the opportunity to win valuable prizes along the way. To participate, simply join the Village or download and register the free Lassy Project™ app from your smartphone’s app store.

“Getting a message out in seconds to hundreds of individuals right near the area could make the difference between finding the child and not finding the child,” said John Guydon, Co-Founder of The Lassy Project™. “We are honored to be supported by the Boulder community and look forward to working with them as the first of many cities to host the Lassy Project Community Challenge. The bigger the Village, the safer the kids.”

About The Lassy Project™

The Lassy Project™ (www.thelassyproject.com) is a free smartphone app that allows parents to create different routes that their kids commonly take such as walking to school. If the child strays from the designated path then an alert is immediately sent to the parents phone via text message. The parent can then choose to call the child and investigate. If the child is safe, the parent can dismiss the alert. But if there is a problem and the child goes missing, the parent can push a single button to activate the most powerful search and rescue team on the planet – The Lassy Village™. This is a group of local community members and other parents who will receive an alert to begin search efforts within seconds near the child’s last known location. To help make The Lassy Project™ successful, join the Lassy Village™ to ensure that you are alerted when a child goes missing in your area. For more information, visit http://www.thelassyproject.com.



Why the app matters for the Village

The reason is simple: Our app allows us to quickly determine who is close enough and alert them immediately when a child needs help. We have no idea where you are going to be at any given time, nor do we want to….except when a child goes missing.

This app allows you to be a valuable resource to parents, no matter where you are in the Country.


Colorado Fraternal Order of Police (FOP) Unanimously Endorses the Lassy Project

Westminster, CO March 6th, 2013— The Colorado FOP announced today that they will officially endorse the Lassy Project and see it as a crucial piece to prevent child abductions.

The Lassy Project is a new program which aims to prevent child abductions by quickly alerting parents of trouble and giving them the ability to alert hundreds of people in seconds to help.

While there are currently many GPS tracking programs on the market, the Lassy Project
brings something new to the table. The current GPS programs allow parents to ping a devicefor its location (which requires watching a screen for it to be effective), or offers breadcrumb reporting (pinging location every 5 minutes or longer). The Lassy Project will actually track the route that the child is travelling and the alerts are based on the child straying from that route more than an acceptable distance.

The Lassy Village is another key feature to the program. The Lassy Project gives parents access to the most powerful search team on the planet with one button and within seconds. It will be based on people that decide to become a part of the Village that will make the Lassy Project a powerful deterrent for kidnappers. The endorsement will pave the way for integration with police departments and School Resource Officers.

The Colorado FOP is very excited to endorse this new technology and continue to work towards preventing child abductions.

For more information on the Lassy Project, visit http://www.thelassyproject.com