Celebrating Jessica Ridgeway, the Inspiration for Lassy Project

Two years ago today, our Colorado community was rocked by the abduction and murder of a 10-year old girl who had dreams of being a cheerleader in junior high school and loved the color purple. Jessica Ridgeway was taken on her way to school and the community still grapples with the tragedy.


This nightmare for the community resulted in something positive, it sparked Lassy Project, which honors Jessica’s memory every day by building safer communities, protecting children and by combining social impact and technology.

Sarah Ridgeway, Jessica’s mother, has been a supporter of the Lassy Project since its founding and works every day as a part of the Lassy Project staff to encourage communities to utilize the free app.

“Through everything, we have had the constant support of our community. When Jessica was missing there were hundreds of people that came to our side to help with the search. There is a community of people out there that care enough to want to help in times of need, and that is why I know Lassy Project is absolutely critical to preventing future child abductions.”

Lassy Project CEO and Co-Founder John Guydon remembers wanting to do something upon hearing about Jessica’s disappearance. “I’m a father of three. I cannot imagine the helplessness that a parent feels when their child doesn’t come home and precious minutes are ticking by. I thought there has to be something that can help solve this problem – something that can give parents, friends and neighbors some control in such a helpless situation. And that’s when the Lassy Project began to come together.”

Lassy Project is a free service that gives parents and guardians the ability to notify an entire local community about their missing child in seconds. With the single push of a button, parents can mobilize a trusted group of family, friends and neighbors immediately to help with their search.

Jessica is a daily reminder of the work done by Lassy Project staff and it’s supporters. In fact, even the new Lassy Project logo was inspired by Jessica who was always dancing and singing. Sarah remembers how she would share her new cheerleading routines every time she returned home from her junior cheerleading class with the Stanley Lake High School cheerleaders.


The megaphone, used by cheerleading teams around the world, was chosen as the logo as it is also a symbol to our communities to raise their voices and become a part of the solution. By calling out to our family, friends and neighbors and rallying our loved ones to become a part of the Lassy Project, we have the power to find lost, missing and abducted children.

In honor of Jessica and the thousands of other missing children, we ask that you become a part of Lassy Project and support our efforts to protect our children and build safe communities.  Join Lassy Project today by signing up for free, expanding your village and spreading the word starting at www.LassyProject.com.

The Lassy Ambassador Program

Thank you for your interest in becoming part of the Lassy Ambassador Program. In order to ensure that our Ambassadors are fully equipped to share The Lassy Project™ with others, we have a few videos for you to view followed by a quick test.

Once you have completed the test, you will be notified via email of your status as a Lassy Ambassador.  Ambassadors will be sent a Lassy Ambassador Kit, where you will find a shirt, business cards and other items to help you in your mission to protect the children in your community. Oh! And did we mention that you will have the opportunity to qualify for LassyCon 2014? It’s an all-expenses paid trip to the beautiful JW Marriott Desert Springs Resort & Spa for yourself and another guest in October of 2014! Let’s get started:

Before you take the test, we ask that you do the following:

  1. Review our website & blog
  2. Like / Follow us on Facebook & Twitter
  3. Watch our Video about why we created The Lassy Project™
  4. Watch our Video showing a quick overview of how our system works
  5. Check out one of the best News Stories run about The Lassy Project™ to help answer any questions you may have.
  6. If you have not done so already, Join the Village & download the free app
  7. Once you have joined the Village and can log into your account on our website, please select ‘dashboard’ and get familiar with the system. You can track someone’s phone, set up zones and routes for your kids, and use the share tools to spread the word to your neighbors and friends.

You ready for the test?

Before you jump in, please take a moment to reflect on why you are doing this. Do you know someone who went missing? Were you affected by a local news story of a child abduction? Do you have children in your life you want to keep safe? Do you just want the community around you to be safer for all who live in it?

Yes, these things can keep you up at night. But now, we have an answer. YOU can be that beacon of hope to give other parents a peace of mind by sharing The Lassy Project™ with everyone you know. Together, we can help prevent child abductions!

(If you have additional questions, please email: hp@thelassyproject.com )

You ready to join our team? Please complete the brief test below.

Jessica Ridgeway’s Mother Joins The Lassy Project to Help Prevent Abductions

Jessica Ridgeway’s Mother Joins The Lassy Project to Help Prevent Abductions

The link above is the news story that CBS4 Denver ran this evening at 5pm about The Lassy Project. We will post the video coverage as soon as it is available. Many thanks to the CBS4 team and Sarah Ridgeway for all they have done and are doing to grow the Village!

CBS 4 Denver Will Be Featuring The Lassy Project TONIGHT AT 5PM!

If you live in the Denver, CO area be sure to tune in to CBS 4 at 5pm to catch yet another story on The Lassy Project! If you don’t live in the Denver area, you can catch the story at denver.cbslocal.com. We’re so thankful for all of the great press and support. Don’t get left behind… check out http://www.thelassyproject.com and join the Village now!

High Tech Way To Protect Your Kids From Abduction

The Lassy Project was featured as the LEAD story tonight on KKCO News 11 in Grand Junction. Take a look at the video – they did a great job explaining what we’re all about! Help protect YOUR kids and YOUR community by joining the Village (for FREE) today! Go to http://www.thelassyproject.com and click “Join The Village”.


The Lassy Project Featured on KKCO 11 News TONIGHT

If you live in the Grand Junction, CO area be sure and watch KKCO 11 News at 5:30pm TODAY for a full feature on The Lassy Project. Another short story will be run at 10pm tonight, and the full story again at 5:30-7am tomorrow morning. Even if you don’t live in the Grand Junction area you can live stream the story at the link below. Tune in and help us grow the village! Please share!


Want the Lassy Project in your country?

The Lassy Project just launched in the United States and we have already heard from many other countries who want the Lassy Project where they live; We do too! Let us know where to go next by:

  • Filling out the form below if you live outside the United States and getting others near you to do the same by sharing
  • Following us on Facebook and/or Twitter so you can stay up to date with the latest news.

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If you live in the United States you can download the app now here!

Thank you,

The Lassy Project Team

Why the app matters for the Village

The reason is simple: Our app allows us to quickly determine who is close enough and alert them immediately when a child needs help. We have no idea where you are going to be at any given time, nor do we want to….except when a child goes missing.

This app allows you to be a valuable resource to parents, no matter where you are in the Country.