For Immediate Release – Community Challenge: Boulder, CO

FOR IMMEDIATE RELEASE : February 26, 2014
CONTACT: Holly Peterson, The Lassy Project / 817.988.6618

 The Lassy Projectlaunches Community Challenge event on March 1, 2014 in Boulder, CO to keep kids safe.

The Lassy Project is making Boulder, CO safer for our kids and equipping residents with the tools they need to prevent child abductions.

Boulder, COThe Lassy Project™, a free smartphone app that helps prevent child abductions, is launching its first ever Community Challenge event on March 1, 2014 to make Boulder, CO a safer place for kids and to give parents the peace of mind that their children can travel safely throughout the community. The Community Challenge will begin at 11:00am in the Pearl Street Mall vicinity. Hundreds of community members are expected to participate at this first event.

The Lassy Project™ is relentlessly focused on preventing child abductions. Using a patented combination of GPS, SMS, and crowd-sourcing technology, this program keeps kids safe by immediately alerting parents via text message if their child deviates from their usual routes to places like school or a friend’s house. Then, if the child is missing, the Lassy Project™ app provides parents the ability to press a button and mobilize hundreds of neighbors and community members in seconds to help.  This group of community members is called the ‘Lassy Village’. Every resident in the city of Boulder, CO is encouraged to join the Village so that they are eligible to compete in the Boulder Community Challenge event on March 1, 2014.

Before the Community Challenge takes place, the Lassy Project™ team is enrolling as many members of the Boulder area as possible into the Village – including parents, community members, first responders, and local businesses.  The goal is to grow the Village of Boulder as large as possible in anticipation of the upcoming Community Challenge event. The event will begin on Saturday, March 1st, at 11:00am in the Pearl Street Mall vicinity. During this event, the city of Boulder will be challenged to see how quickly they can find a “missing child” using the free Lassy Project™ app. Participants will race to find the “missing child” and have the opportunity to win valuable prizes along the way. To participate, simply join the Village or download and register the free Lassy Project™ app from your smartphone’s app store.

“Getting a message out in seconds to hundreds of individuals right near the area could make the difference between finding the child and not finding the child,” said John Guydon, Co-Founder of The Lassy Project™. “We are honored to be supported by the Boulder community and look forward to working with them as the first of many cities to host the Lassy Project Community Challenge. The bigger the Village, the safer the kids.”

About The Lassy Project™

The Lassy Project™ ( is a free smartphone app that allows parents to create different routes that their kids commonly take such as walking to school. If the child strays from the designated path then an alert is immediately sent to the parents phone via text message. The parent can then choose to call the child and investigate. If the child is safe, the parent can dismiss the alert. But if there is a problem and the child goes missing, the parent can push a single button to activate the most powerful search and rescue team on the planet – The Lassy Village™. This is a group of local community members and other parents who will receive an alert to begin search efforts within seconds near the child’s last known location. To help make The Lassy Project™ successful, join the Lassy Village™ to ensure that you are alerted when a child goes missing in your area. For more information, visit



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