For Immediate Release – Community Challenge: Boulder, CO

FOR IMMEDIATE RELEASE : February 26, 2014
CONTACT: Holly Peterson, The Lassy Project
hp@thelassyproject.com / 817.988.6618

 The Lassy Projectlaunches Community Challenge event on March 1, 2014 in Boulder, CO to keep kids safe.

The Lassy Project is making Boulder, CO safer for our kids and equipping residents with the tools they need to prevent child abductions.

Boulder, COThe Lassy Project™, a free smartphone app that helps prevent child abductions, is launching its first ever Community Challenge event on March 1, 2014 to make Boulder, CO a safer place for kids and to give parents the peace of mind that their children can travel safely throughout the community. The Community Challenge will begin at 11:00am in the Pearl Street Mall vicinity. Hundreds of community members are expected to participate at this first event.

The Lassy Project™ is relentlessly focused on preventing child abductions. Using a patented combination of GPS, SMS, and crowd-sourcing technology, this program keeps kids safe by immediately alerting parents via text message if their child deviates from their usual routes to places like school or a friend’s house. Then, if the child is missing, the Lassy Project™ app provides parents the ability to press a button and mobilize hundreds of neighbors and community members in seconds to help.  This group of community members is called the ‘Lassy Village’. Every resident in the city of Boulder, CO is encouraged to join the Village so that they are eligible to compete in the Boulder Community Challenge event on March 1, 2014.

Before the Community Challenge takes place, the Lassy Project™ team is enrolling as many members of the Boulder area as possible into the Village – including parents, community members, first responders, and local businesses.  The goal is to grow the Village of Boulder as large as possible in anticipation of the upcoming Community Challenge event. The event will begin on Saturday, March 1st, at 11:00am in the Pearl Street Mall vicinity. During this event, the city of Boulder will be challenged to see how quickly they can find a “missing child” using the free Lassy Project™ app. Participants will race to find the “missing child” and have the opportunity to win valuable prizes along the way. To participate, simply join the Village or download and register the free Lassy Project™ app from your smartphone’s app store.

“Getting a message out in seconds to hundreds of individuals right near the area could make the difference between finding the child and not finding the child,” said John Guydon, Co-Founder of The Lassy Project™. “We are honored to be supported by the Boulder community and look forward to working with them as the first of many cities to host the Lassy Project Community Challenge. The bigger the Village, the safer the kids.”

About The Lassy Project™

The Lassy Project™ (www.thelassyproject.com) is a free smartphone app that allows parents to create different routes that their kids commonly take such as walking to school. If the child strays from the designated path then an alert is immediately sent to the parents phone via text message. The parent can then choose to call the child and investigate. If the child is safe, the parent can dismiss the alert. But if there is a problem and the child goes missing, the parent can push a single button to activate the most powerful search and rescue team on the planet – The Lassy Village™. This is a group of local community members and other parents who will receive an alert to begin search efforts within seconds near the child’s last known location. To help make The Lassy Project™ successful, join the Lassy Village™ to ensure that you are alerted when a child goes missing in your area. For more information, visit http://www.thelassyproject.com.

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Community Challenge: BOULDER, CO

The Lassy Project Presents

COMMUNITY CHALLENGE: BOULDER, CO

BoulderFlyer

The Community Challenge events are designed to test how quickly your city can find a missing child.  It is similar to a scavenger hunt where community members will be alerted of “the missing” via the FREE Lassy Project app and can compete against each other in a race for valuable prizes. This is a free event and the only action a person must take to participate is to download and register our FREE app here. Or, go to www.TheLassyProject.com and click ‘Join The Village.’

BoulderCardBack

Boulder, CO is jump-starting our Community Challenge events, so spread the word! The more people who participate, then the bigger your prizes and the better your chances!

Make the change in your community that will change the world.

Want to see a Community Challenge event in your city? Let us know by filling out the form below!

Community Challenge: BOULDER, CO

The Lassy Project Presents

COMMUNITY CHALLENGE: BOULDER, CO

BoulderFlyer

The Community Challenge events are designed to test how quickly your city can find a missing child.  It is similar to a scavenger hunt where community members will be alerted of “the missing” via the FREE Lassy Project app and can compete against each other in a race for valuable prizes. This is a free event and the only action a person must take to participate is to download and register our FREE app here. Or, go to www.TheLassyProject.com and click ‘Join The Village.’

BoulderCardBack

Boulder, CO is jump-starting our Community Challenge events, so spread the word! The more people who participate, then the bigger your prizes and the better your chances!

Make the change in your community that will change the world.

Want to see a Community Challenge event in your city? Let us know by filling out the form below!

CBS 4 Denver Will Be Featuring The Lassy Project TONIGHT AT 5PM!

If you live in the Denver, CO area be sure to tune in to CBS 4 at 5pm to catch yet another story on The Lassy Project! If you don’t live in the Denver area, you can catch the story at denver.cbslocal.com. We’re so thankful for all of the great press and support. Don’t get left behind… check out http://www.thelassyproject.com and join the Village now!

We are almost there!

You might have a few questions for us?

When will the service be available?

Very soon! We are putting the finishing touches on and will release it to the world the second its ready. Join the village now and you will be notified when it is released.

How much does it cost?

To be a member of the Lassy Village is and will forever be FREE. Our service will be free while we grow the Lassy Village into the largest search and rescue team in the world.

What about devices?

If your child does not have a smartphone, they will need a device. We have several options for kids without smartphones soon. Fill out the form below and let us know what devices you would like to see.

What can I do before the Launch?

JOIN THE VILLAGE and tell everyone in your network to do the same. The bigger the Village, the safer the kids.

Thank you

We are relentlessly focusing on preventing Child Abductions and with your help; its becoming a reality. Parents can press a button and mobilize an entire community in their time of need; thanks to you!

The Lassy Project team